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February 2015

International client UBIMET providing services to key sporting events

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Being a good sport Weather affects many aspects of our lives – from whether the traffic is going to be bad or good on our way to work; what we are going to wear; whether we will go to the beach today or head to the movies – even what we eat or what mood we are in. It especially affects the outcome of sporting competitions, where the wind direction, amount of rain, humidity levels and temperature can make the event a disaster or success. Our client UBIMET, a global…

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Launch of innovative range calls for innovative PR

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V-Force+ for Victa As anyone who has ever worked in the communications industry would know, there are some products/brands that require a stronger, or a more unique approach to ensure results. Working with iconic Australian garden and lawn care brand Victa to launch its new V-Force+ range was one of these. While the lithium-ion powered range of power equipment has many outstanding features including interchangeable batteries, easy start technology and reduced noise and vibration, getting mainstream coverage for a product such as this can prove a little challenging sometimes. We…

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Festive spirit for social media

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Few things draw people together the way Christmas does – family, friends and good times washed down with some great food and wine. Our client Homeloans Ltd, a non bank mortgage provider, wanted to connect with its social media following over the festive season, and what better way to get to know people than to ask them about their loved ones? Especially around Christmas, a time when we all get to spend time with our family and friends and show them that we care. Offering a chance to win one…

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Successful Christmas campaign for Cochlear

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They say Christmas is a time for miracles – well, working with our major client on a campaign over the holiday period sure showed us that is indeed the case. Switch ons, new accessories and upgrades can be very emotional experiences for both the cochlear implant recipients and their families. This Christmas, we had the pleasure of witnessing several recipients’ joy at being able to hear carols,  wrapping paper being ripped open and their loved ones’ laughing. Here’s just some of the fantastic stories we helped Cochlear share with the…

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