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October 2014

Selfless selfies raise funds for Active Deaf Kids

By | Enewsletter, October 2014 | No Comments

It’s hard to look at any social media platform without coming across some kind of selfie, be it a triumphant selfie after completing a fun run, a happy selfie with the kids, or a travel selfie in front of an iconic landmark. Selfies are usually snapped for the taker’s benefit; however when we teamed up with not-for-profit organisation Deaf Sports Australia, we decided to challenge people to put their selfies to good use, and raised nearly $4000 for Active Deaf Kids in the process. During the months of August and…

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Helping Rheem help others

By | Enewsletter, October 2014 | No Comments

Every September for the past three years, we have looked forward to making a particular set of phone calls. No, they’re not to a collection of journalists, but rather an eclectic mix of Australians who have one thing in common: they are all recipients of Rheem’s Apprentice Plumber Grants. From apprentices trying to support young families and partners who are still studying, to others who’ve given up a higher paying job in another industry to pursue their true passion in plumbing, every year we are charged with reading all the…

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Hear ye, hear ye!

By | Enewsletter, October 2014 | No Comments

Did you know that everyday noises such as those made by traffic, hair dryers and food processors could be sending you deaf? Our Hearing Awareness Week campaign for client Cochlear used this key message to pique the interest of journalists from major media outlets across Australia this August. TV was certainly the name of the game this year, with the team securing an impressive amount of coverage on the nation’s main free-to-air networks. Hearing Awareness Week stories with fantastic Cochlear branding appeared on the evening news on Channel 7, Channel…

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HomeHub: brand new platform with exciting opportunities

By | Enewsletter, October 2014 | No Comments

There is nothing that any given client wants more from their PR team than the assurance they are building a brand name that fits with their wants and needs. That is exactly what we set out to achieve with the launch of a new digital magazine, HomeHub, for Homeloans Ltd, a non-bank mortgage provider. This platform offers us the chance to put together outstanding content across property, finance, home and lifestyle, so we can paint a full picture of our client’s brand personality. “With HomeHub, we wanted to find a…

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