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Enewsletter

Launch of innovative range calls for innovative PR

By | Enewsletter, February 2015 | No Comments

V-Force+ for Victa As anyone who has ever worked in the communications industry would know, there are some products/brands that require a stronger, or a more unique approach to ensure results. Working with iconic Australian garden and lawn care brand Victa to launch its new V-Force+ range was one of these. While the lithium-ion powered range of power equipment has many outstanding features including interchangeable batteries, easy start technology and reduced noise and vibration, getting mainstream coverage for a product such as this can prove a little challenging sometimes. We…

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Festive spirit for social media

By | Enewsletter, February 2015 | No Comments

Few things draw people together the way Christmas does – family, friends and good times washed down with some great food and wine. Our client Homeloans Ltd, a non bank mortgage provider, wanted to connect with its social media following over the festive season, and what better way to get to know people than to ask them about their loved ones? Especially around Christmas, a time when we all get to spend time with our family and friends and show them that we care. Offering a chance to win one…

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Successful Christmas campaign for Cochlear

By | Enewsletter, February 2015 | No Comments

They say Christmas is a time for miracles – well, working with our major client on a campaign over the holiday period sure showed us that is indeed the case. Switch ons, new accessories and upgrades can be very emotional experiences for both the cochlear implant recipients and their families. This Christmas, we had the pleasure of witnessing several recipients’ joy at being able to hear carols,  wrapping paper being ripped open and their loved ones’ laughing. Here’s just some of the fantastic stories we helped Cochlear share with the…

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Selfless selfies raise funds for Active Deaf Kids

By | Enewsletter, October 2014 | No Comments

It’s hard to look at any social media platform without coming across some kind of selfie, be it a triumphant selfie after completing a fun run, a happy selfie with the kids, or a travel selfie in front of an iconic landmark. Selfies are usually snapped for the taker’s benefit; however when we teamed up with not-for-profit organisation Deaf Sports Australia, we decided to challenge people to put their selfies to good use, and raised nearly $4000 for Active Deaf Kids in the process. During the months of August and…

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Helping Rheem help others

By | Enewsletter, October 2014 | No Comments

Every September for the past three years, we have looked forward to making a particular set of phone calls. No, they’re not to a collection of journalists, but rather an eclectic mix of Australians who have one thing in common: they are all recipients of Rheem’s Apprentice Plumber Grants. From apprentices trying to support young families and partners who are still studying, to others who’ve given up a higher paying job in another industry to pursue their true passion in plumbing, every year we are charged with reading all the…

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Hear ye, hear ye!

By | Enewsletter, October 2014 | No Comments

Did you know that everyday noises such as those made by traffic, hair dryers and food processors could be sending you deaf? Our Hearing Awareness Week campaign for client Cochlear used this key message to pique the interest of journalists from major media outlets across Australia this August. TV was certainly the name of the game this year, with the team securing an impressive amount of coverage on the nation’s main free-to-air networks. Hearing Awareness Week stories with fantastic Cochlear branding appeared on the evening news on Channel 7, Channel…

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HomeHub: brand new platform with exciting opportunities

By | Enewsletter, October 2014 | No Comments

There is nothing that any given client wants more from their PR team than the assurance they are building a brand name that fits with their wants and needs. That is exactly what we set out to achieve with the launch of a new digital magazine, HomeHub, for Homeloans Ltd, a non-bank mortgage provider. This platform offers us the chance to put together outstanding content across property, finance, home and lifestyle, so we can paint a full picture of our client’s brand personality. “With HomeHub, we wanted to find a…

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Social media increases exposure for Lyn Whitfield-King

By | Enewsletter, July 2014 | No Comments

Whether it is a colourful and busy Indian celebration, a formal Macedonian Orthodox ceremony, or a small family service, photographer Lyn Whitfield-King provides distinctive wedding memories for all her clients. One of Australia’s most highly-acclaimed photographers, Lyn shoots portraits and weddings all over the world. Her unique selling point, which sets her apart from other photographers, is that she shoots with film to create hand-crafted images and albums. Every image is then hand-coloured and developed in Lyn’s own darkroom. Based in Perth, Western Australia, Lyn also shoots in digital for…

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A return to the world of sound

By | Enewsletter, July 2014 | No Comments

A few years ago, 37-year-old Melanie Trotter from Colyton, NSW thought a cold was the cause of her muffled hearing. But after a few weeks, when her hearing had not returned, Melanie was diagnosed as profoundly deaf. When Melanie’s audiologist, Amanda Carmichael from Norwest Hearing, suggested she try Cochlear’s latest implant technology, the Nucleus 6, she immediately said yes. Her device was switched on earlier this year, and Melanie was brought back into the hearing world. The magical moment was made extra special as it was shared with tens of…

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School kids win visit from AFL star

By | Enewsletter, July 2014 | No Comments

Was kicking a footy with your favourite sports star at the top of your wish list when you were a kid? Students at Piara Waters Primary School in Perth can tick that experience off their list after winning an exclusive Facebook competition we ran for one of our clients, Homeloans. For the past year, we have been working with Homeloans on their Facebook page, growing their audience and engaging with followers. Regular competitions are one way of encouraging the audience to engage with us further, and they also help attract…

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