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Variety is the sp(ice) of life

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Waterco is best known for its expertise in swimming pools and spas but in this case, helped reduce maintenance time and water usage for a Perth ice rink. Imagine if your job requirement included wading inside a tank filled with near-freezing water. I’m sure not many of us would last long!   But that’s exactly the challenge Steve Comwell faced as the plant supervisor for the Cockburn Ice Arena in Western Australia.    And his story can teach us a bit about why variety is the sp(ice) of life.   Recycling ice to cool the Chiller equipment Boasting two Olympic-sized…

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Connecting Communities, Not Just Consumers  

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Good PR connects brands with consumers, but great PR connects brands with communities. And no company cares as much about its local community as Coleman Greig Lawyers.   The Western Sydney firm engaged Llewellyn Communications this year to help support the fifth annual Coleman Greig Challenge – which combines a run, ride and walk to raise much-needed funds for local charities.   The goal of the event is to bring local businesses and residents together to support local families and children with special needs and newborn care.  Led by LlewComm’s senior consultant Gabi Selwyn, the four-month PR and Social Media campaign focused on building connections with each of this year’s charity partners…

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Storytelling helps Waterco make a splash

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Waterco pioneers reliable solutions for healthy, safe water environments and its chlorine-free Hydroxypure system provides plenty of case study inspiration. This is swim school owner-operator Margie Thorpe, who is a long-term resident of Mareeba in Far North Queensland, having lived in the area for 30 years – 20 of those teaching youngsters to swim, ranging from babies aged as young as four months through to early primary school children.  In 2011, after years of working in backyard pools, Margie and her husband Shane decided to build their own facility – “Margie’s Swim School” – on a 2.5-acre parcel of land. The…

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Harnessing the power of video content for Cochlear

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Over the last few years, video content has become an integral element of our digital marketing campaigns here at LlewComm, as a powerful way to communicate brand stories, generate engagement, and build relationships with our clients’ target audiences. And there’s no shortage of data highlighting the relevance of video content. Only recently, Facebook’s research team discovered people focus on video five times longer than static content on both Facebook and Instagram*. Not surprisingly, smartphones are by far the most popular device for watching video online. “Smartphones have made capturing good…

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From waste to valuable resource

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First held in 2010, the Australian Waste & Recycling Expo (AWRE) has become the leading event dedicated to the waste, recycling and resource recovery industry. And, with LlewComm’s senior consultant Gabi Selwyn managing this year’s media campaign, the expo’s key – and sometimes controversial  –  messages reached a national audience, including Yahoo7!, 9news, Radio 3AW, The Fifth Estate and Inside Waste, to name a few. The future is all plastic, says leading UK expert Though widely despised, maligned and criticised, plastic is not only here to stay – it’s also essential to the future of humanity….

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Celebrating a major milestone with Cochlear

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We shared yet another Cochlear milestone with Australians: The 30-year anniversary of Holly Taylor receiving her first Cochlear implant at age four and becoming the world’s first child recipient. Sydney born and bred Holly Taylor, nee McDonell, was just four years old when she was the first child in the world to receive a commercial Cochlear™ Nucleus° implant. The 30-year anniversary was the perfect opportunity to share the many ways that Cochlear has been instrumental in allowing Holly to her life the way she chooses – “without any limitations imposed…

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Australia’s Best Bathroom Facility

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It’s not every day we have a reason to talk up a toilet, but when our role is to publicise Australia’s Best Bathroom Facility, it’s all par for the course. Now in its third year, this annual competition is run by Total Facilities, Australia’s largest facilities management exhibition, and the aim is to advocate washroom wellbeing. “A grotty restroom environment can make or break a company’s reputation,” says Event Manager, Andrew Lawson. “Our awards were established to encourage awareness and pride among Australia’s facilities and workplace management professionals. And they set…

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Rheem’s case study successes in the spotlight

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Rheem Australia is an Australian manufacturing success story. In 1937 Rheem began manufacturing hot water systems in Australia – and 80 years later the company is still going steady, hot and strong. For the past nine years, LlewComm has been privileged to partner with this iconic brand and help cement its industry-leading position. Our diverse campaigns focusing on new products, trade communications and corporate affairs issues have been successful, interesting and engaging. We also love managing and promoting the annual Rheem Apprentice Plumber Grants program (more of that to come soon)….

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Multi-sector PR strategist joins LlewComm

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A citizen of the world with a penchant for PR Creating compelling content, developing strategies that engage the hearts and minds of employees, creating value for customers, and delivering profitable growth for stakeholders – it’s no wonder that our newest team member, senior consultant Gabi Selwyn, has already found her groove working with Llewellyn Communications. Born in London and spending her formative years growing up in Boston and Miami, along with a stint in Sweden, Gabi says she feels like a citizen of the world. “This has served me well in terms…

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The PR strategy behind Swimart’s Outreach Program

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Australia’s trusted experts in pool and spa care From its humble ‘birth’ as a single pool retail store in the Sydney suburb of Killara in 1983, Swimart has matured into one of Australasia’s largest pool and spa specialist groups – and in the last year has expanded its network to 74 franchise outlets and over 250 mobile service vans across Australia and New Zealand. Owned by ASX-listed Waterco Ltd, a manufacturer, marketer and distributor of water treatment products, Swimart is considered the trusted expert in pool care, offering pool and spa owners…

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