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Emotional switch on coverage for brand new Cochlear technology

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Enquiries about Cochlear’s brand new Nucleus 6 implant technology have soared after an emotional switch on was broadcast on Channel 7 news. Featuring an in-depth look at how the Nucleus 6 works, plus an interview with surgeon Dr Phillip Chang, the piece aired during prime time and reached an audience of many thousands. Thirty-seven-year-old Melanie Trotter from Colyton, NSW, thought a cold was the cause of her suddenly muffled hearing; she then found herself completely deaf within a few days. Soon after, Melanie’s audiologist, Amanda Carmichael from Norwest Hearing put…

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Exciting Formula One campaign for new client

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Image credit: UBIMET/Getty Images We are currently all systems go in the office as we launch a campaign for a new client that is providing weather forecasting services for the 2014 Formula 1 Rolex Australian Grand Prix currently underway in Melbourne. UBIMET is one of the largest and fastest growing private providers of meteorological serves, spanning across more than 80 countries. Supported by a team of experienced meteorologists, computer scientists, physicists, biologists and geographers, UBIMET provides highly accurate, individually tailored and real-time weather forecasts. Over the Grand Prix weekend, UBIMET…

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Back to work blues

Llewellyn Communications celebrates new client, Konekt Australia

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Working with a new client is always very exciting! Exploring new content and approaches to build a profile and brand name provides us with a chance to get creative. Konekt is the largest private sector provider of organisational health and risk management solutions in Australia. Its focus is on helping organisations keep their workforce safe, minimise the impact of workplace injury, rehabilitate or redeploy injured workers, while meeting regulatory and compliance obligations. In December last year we worked with Konekt to launch the Konekt Market Report; the largest report of…

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Llewellyn Communications receives Golden Target Award

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Last week our team donned their best dresses and penguin suits for the annual PRIA (Public Relations Institute of Australia) Golden Target Awards, which recognise outstanding work within the field of public relations. This year we entered our hugely successful Cochlear 30 Year Anniversary campaign, which coincided with our 2012 Hearing Awareness Week campaign. As a part of the anniversary, we organised several events celebrating 30 years since the first commercial cochlear implant; these were attended by Professor Graeme Clark (the inventor of the cochlear implant) and Graham Carrick (the…

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Hearing Awareness Week

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It’s been a busy few weeks, but it is all worth it when we see such great coverage for our client Cochlear Ltd popping up all over the place over the course of Hearing Awareness Week (August 25-31). Even following on from the massive success of Cochlear’s 30th Anniversary campaign last year, this year’s Hearing Awareness Week campaign was full of emotional and heart-warming case studies, plus the findings of some new research. The results from the Cochlear-commissioned Newspoll survey helped us secure coverage across online, broadcast and print media…

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Aussie apprentice plumbers get second shot of Rheem grants

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2013 Rheem Apprentice Plumber Grants launches The Llewellyn Communications team is pleased to be a part of Rheem’s second round of Apprentice Plumber Grants, applications for which opened at the start of this month. This year there are 25 x $1000 grants, which will be awarded to apprentice plumbers most in need of financial assistance and to help them pursue their chosen career. “The inaugural Rheem Apprentice Plumber Grants were very successful, with around 300 entries from apprentice plumbers from around Australia,” says Rheem Australia CEO Matt Sexton. “We were…

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Local exposure for Cochlear

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Achieving great local coverage is often underestimated in terms of its effect on brand awareness; but we love to use regional and local radio, television and newspapers to broaden our audience for our clients. We received a great response after pitching Sally Hardaker’s story to media organisations in her home town of Armidale. Three years ago, Sally woke up one morning having lost 60% hearing in her right ear. After being initially told it was ear wax, she was eventually diagnosed with an acoustic neuroma, a benign tumour between the…

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Conquering Mountains

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The Llewellyn Communications team was proud to represent Cochlear at an event this week welcoming back a Sunnyfield staff member after she conquered Mt Vinson in Antarctica this January. Annie Doyle, mother of two and Chief Financial Officer at Sunnyfield (which for 60 years has been supporting people with intellectual disabilities on their road to more independent lives), has now completed six out of the famous ‘seven summits’, with Mt Everest the last remaining mountain to conquer. With Cochlear as a major sponsor, Annie will give this next climb all…

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Sydney Cochlear Implant Centre opens in Penrith

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Grand opening of SCIC Penrith We recently helped Sydney Cochlear Implant Centre achieve some great coverage for the opening of their new centre in Penrith.  The establishment of this site is especially good news for those living in Western Sydney, the Blue Mountains or Central West who previously had to travel to Gladesville or Chatswood for treatment or check-ups. In order to draw attention to this great event, our team created and distributed media alerts to radio stations and newspapers located in the Blue Mountains, Penrith and Central West regions…

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Lawn Power

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We recently created a set of lawncare information and tips for Victa, an idea that we knew had great potential to achieve a significant amount of media attention. It was a great opportunity to get Victa’s name out in the public eye, as well as providing the public with useful information. When putting together the information, the team at Llewellyn Communications sought the professional input of garden guru and horticulturalist Adam Woodhams to raise the profile – not to mention credibility – of the piece and therefore maximise coverage. We…

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