Our objective

To help this Australian-born company spread its wings internationally by bringing bioethanol fireplaces to the forefront.

What we did

Our relationship with EcoSmart Fire (part of MAD Design Group) dates back to before the company was even launched. Llewellyn Communications has played a pivotal role in the brand’s development since.

Our main focus has been positioning EcoSmart Fire as a luxurious and refined choice for home, commercial and hospitality interior design. We also wanted to bring attention to the environmentally-friendly nature – and other myriad benefits – of bioethanol fireplaces.

We achieved this through a combination of targeted media outreach and content creation, particularly assisting with the development of high-quality marketing materials, including the EcoSmart Fire website, case studies, Look Books, brochures and catalogues.

The Look Books are beautifully written and designed publications that have been distributed in showrooms across the world. These Look Books have been a vital instrument in establishing EcoSmart Fire as a luxury brand. International case studies that appeared in the Look Books have also been used in media outreach programs, prompting global interest in EcoSmart Fire solutions.