Communiqué – April 2016

We’re obviously now well into the new year, but we continue to see the results of our efforts from the end of 2015 and also earlier this year. It was a busy end to last year and the new year really started with a bang.

Just prior to Christmas we worked on a campaign to get the news out about the collaboration between solar expert Solahart and Tesla Energy. It was a very exciting campaign and resulted in some fantastic and widespread coverage about Tesla’s new Powerwall home battery.

We also worked closely with our longest-standing client EcoSmart Fire to develop dynamic new content (and finesse existing content) for their new-look website. EcoSmart Fire is a leader in bioethanol fireplaces and has a number of key audiences, from designers, specifiers, builders and developers to consumers, so the copy needed to address their different requirements. Hence we had to be very careful with the style and language.

Content is definitely king these days, and we have recently been busy writing a series of blogs for Waterco Ltd, which manufactures products for the water treatment and pool and spa sectors. Waterco’s chlorine-free Hydroxypure sanitisation system is certainly providing us with plenty of topics!

Because we have clients spanning a range of industries, it means we need to learn about some very diverse topics. HBM Test and Measurement is one of these. HBM has been providing weighing and measurement solutions for over 65 years, and we have been working with the Australian operation since the end of 2014 to create awareness of the brand in Australia. HBM’s solutions are vital for use in many industries and our work has involved targeting specialist media across sectors such as mining, engineering, energy, manufacturing and transport.

At the start of the year we also had the pleasure of working with our pro bono client Deaf Sports Australia to profile the winners of the annual Deaf Sports Australia Awards. The talent of these athletes and coaches never ceases to amaze us, and this year was no exception. During this period, we also worked on a campaign to announce Albury Wodonga as the location of the 2018 Australian Deaf Games. There was excellent coverage including print, online, radio and TV. It’s now less than two years away and the preparation is already beginning. It’s going to be an exciting time!

EnewsletterApril 2016
March 24, 2016

Solahart collaborates with Tesla Energy

One of the huge perks of having long standing clients is that you witness brands growing and changing as it happens. It is a very exciting time to be involved as Australian businesses try to adapt to the rapidly changing marketplace. Recently we had the pleasure of announcing an exciting collaboration between one of our clients, Solahart and Tesla Energy. The collaboration means Solahart is now a Tesla Energy Authorised Reseller, making it a one-stop-shop for Australians' renewable energy needs: solar hot water, photovoltaic panels and now Tesla Powerwall. This…
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Waterco
EnewsletterApril 2016
March 24, 2016

Waterco blogs up and running

In the past few years, content has become king when it comes to making your mark online. Every 24 hours on the internet, over two million blog posts are written, 864,000 hours of video content is uploaded to YouTube, almost 300 billion emails are sent and over 250 million photos are posted on Facebook. In light of this staggering amount of information uploaded to the internet every day, any business with an online presence clearly needs to be on their A-game when it comes to original and captivating content that…
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EnewsletterApril 2016
March 24, 2016

Deaf Sports Australia award

Helping others is always one of life's biggest joys, especially when you're using your professional skills to give a boost to a worthy cause or person. That's why we always get a buzz out of helping to promote Deaf Sports Australia, the peak body for deaf sport in Australia. Deaf Sports Australia (DSA) is our pro bono client, and we’ve been working with them since 2015. DSA is an outstanding organisation that supports deaf Australians to take part in all levels of sport. Deaf Sports Australia also hosts, organises and…
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EnewsletterApril 2016
March 24, 2016

EcoSmart Fire website rewrite

Burning bright We are always so busy blowing our clients' trumpets that we sometimes forget to blow our own – but we will say now that our team has been carefully put together to reflect the needs of our clients. From ex-journos, some with over 30 years experience, expert cameramen, to PR and business professionals, we like to think our diverse team possesses all the skills necessary to deliver exactly what our clients want. So when luxury fireplace designer EcoSmart Fire asked us to help rewrite their entire website to…
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EnewsletterApril 2016
March 24, 2016

Llewellyn Communications takes the “strain” out of media relations for HBM

How do you make strain gauges sound sexy? You don't. But that doesn't make them any less interesting to write about. Many of our clients operate in very technical arenas, which means it’s vital for us to learn about their businesses and the industries they operate in. And HBM Test and Measurement is no exception. The team at HBM are a great bunch to deal with and very generous with their time - especially when you consider how busy they’ve been in recent months. Keeping the mining, engineering, manufacturing, power…
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