Communiqué – October 2014

We can’t believe it’s October already! However, when we look back over how busy we have been over the past few months, it’s no wonder – time sure flies when you’re having fun.

In August we tackled another huge Hearing Awareness Week campaign for our client Cochlear. This year our theme and accompanying research proved a huge hit with major television stations, plus several radio stations and dozens of newspapers across the country, not to mention online news sites.

Also during August, we worked with our not-for-profit client Deaf Sports Australia to crank up fundraising efforts for its Active Deaf Kids program. Social media was a useful platform to expand the reach of the EarSelfie campaign.

Creating stellar content for the launch of a new online magazine by our client Homeloans Ltd is another huge project that we have been working on. “HomeHub” is now up and running and looks fantastic, with some great articles covering lifestyle, finance, property and, of course, the home.

Check out more about these exciting campaigns below, plus read about the success of this year’s Rheem Apprentice Plumber Grants.

October 23, 2014 in Enewsletter, October 2014

Selfless selfies raise funds for Active Deaf Kids

It’s hard to look at any social media platform without coming across some kind of selfie, be it a triumphant selfie after completing a fun run, a happy selfie with the kids, or a travel selfie in front of an iconic landmark. Selfies are usually snapped for the taker’s benefit; however when we teamed up with not-for-profit organisation Deaf Sports Australia, we decided to challenge people to put their selfies to good use, and raised nearly $4000 for Active Deaf Kids in the process. During the months of August and…

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October 23, 2014 in Enewsletter, October 2014

Helping Rheem help others

Every September for the past three years, we have looked forward to making a particular set of phone calls. No, they’re not to a collection of journalists, but rather an eclectic mix of Australians who have one thing in common: they are all recipients of Rheem’s Apprentice Plumber Grants. From apprentices trying to support young families and partners who are still studying, to others who’ve given up a higher paying job in another industry to pursue their true passion in plumbing, every year we are charged with reading all the…

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October 23, 2014 in Enewsletter, October 2014

Hear ye, hear ye!

Did you know that everyday noises such as those made by traffic, hair dryers and food processors could be sending you deaf? Our Hearing Awareness Week campaign for client Cochlear used this key message to pique the interest of journalists from major media outlets across Australia this August. TV was certainly the name of the game this year, with the team securing an impressive amount of coverage on the nation’s main free-to-air networks. Hearing Awareness Week stories with fantastic Cochlear branding appeared on the evening news on Channel 7, Channel…

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October 23, 2014 in Enewsletter, October 2014

HomeHub: brand new platform with exciting opportunities

There is nothing that any given client wants more from their PR team than the assurance they are building a brand name that fits with their wants and needs. That is exactly what we set out to achieve with the launch of a new digital magazine, HomeHub, for Homeloans Ltd, a non-bank mortgage provider. This platform offers us the chance to put together outstanding content across property, finance, home and lifestyle, so we can paint a full picture of our client’s brand personality. “With HomeHub, we wanted to find a…

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