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All the latest news from Llewellyn Communications

Public Relations – in good times and in bad

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Public Relations is a major part of brand success but businesses that run into trouble could face media scrutiny. Here’s how we help clients navigate tricky PR situations. Sharing your brand’s story with the media is often a great experience. There’s certainly a sense of pride when you see your company in the headlines. You’ve worked for years to build your business and, finally, you get recognition from top publications and exposure to new customers and partners. Sometimes, however, businesses run into tough times. That’s when PR is even more…

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Variety is the sp(ice) of life

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Waterco is best known for its expertise in swimming pools and spas but in this case, helped reduce maintenance time and water usage for a Perth ice rink. Imagine if your job requirement included wading inside a tank filled with near-freezing water. I’m sure not many of us would last long!   But that’s exactly the challenge Steve Comwell faced as the plant supervisor for the Cockburn Ice Arena in Western Australia.    And his story can teach us a bit about why variety is the sp(ice) of life.   Recycling ice to cool the Chiller equipment Boasting two Olympic-sized…

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Connecting Communities, Not Just Consumers  

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Good PR connects brands with consumers, but great PR connects brands with communities. And no company cares as much about its local community as Coleman Greig Lawyers.   The Western Sydney firm engaged Llewellyn Communications this year to help support the fifth annual Coleman Greig Challenge – which combines a run, ride and walk to raise much-needed funds for local charities.   The goal of the event is to bring local businesses and residents together to support local families and children with special needs and newborn care.  Led by LlewComm’s senior consultant Gabi Selwyn, the four-month PR and Social Media campaign focused on building connections with each of this year’s charity partners…

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Storytelling helps Waterco make a splash

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Waterco pioneers reliable solutions for healthy, safe water environments and its chlorine-free Hydroxypure system provides plenty of case study inspiration. This is swim school owner-operator Margie Thorpe, who is a long-term resident of Mareeba in Far North Queensland, having lived in the area for 30 years – 20 of those teaching youngsters to swim, ranging from babies aged as young as four months through to early primary school children.  In 2011, after years of working in backyard pools, Margie and her husband Shane decided to build their own facility – “Margie’s Swim School” – on a 2.5-acre parcel of land. The…

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Harnessing the power of video content for Cochlear

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Over the last few years, video content has become an integral element of our digital marketing campaigns here at LlewComm, as a powerful way to communicate brand stories, generate engagement, and build relationships with our clients’ target audiences. And there’s no shortage of data highlighting the relevance of video content. Only recently, Facebook’s research team discovered people focus on video five times longer than static content on both Facebook and Instagram*. Not surprisingly, smartphones are by far the most popular device for watching video online. “Smartphones have made capturing good…

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From waste to valuable resource

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First held in 2010, the Australian Waste & Recycling Expo (AWRE) has become the leading event dedicated to the waste, recycling and resource recovery industry. And, with LlewComm’s senior consultant Gabi Selwyn managing this year’s media campaign, the expo’s key – and sometimes controversial  –  messages reached a national audience, including Yahoo7!, 9news, Radio 3AW, The Fifth Estate and Inside Waste, to name a few. The future is all plastic, says leading UK expert Though widely despised, maligned and criticised, plastic is not only here to stay – it’s also essential to the future of humanity….

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