We undertook intensive media outreach using a range of tools including a comprehensive media release and targeted media pitches, tailored to the different media outlets, and great high-res images. We also created a series of case studies of ANC owner-drivers, which we used for select mainstream and vertical media.
Opportunity
ANC is the Australian market leader in last mile delivery services. Llewellyn Communications was contracted to create awareness of a major ANC recruitment drive was undertaking in the lead up to Christmas 2020.
What we did
Results
We achieved excellent results, securing 71 pieces of earned media coverage including a national story on Channel 9’s A Current Affair, a Radio 2GB interview, a nationally-syndicated NewsCorp article, a Daily Mail article, and articles in six vertical media outlets. In total, we provided an estimated 34 million+ to see ANC’s recruitment drive message across online media, national, metro and regional print titles, and broadcast channels. It led to a spike in enquiries from potential drivers.
