To create awareness of the original Frenchies Brasserie on Sydney’s Northern Beaches and to launch the second brasserie, at Noosa on the Sunshine Coast.
Our main focus for establishing Frenchies Brasserie as the newest and most delicious destination for French cuisine (both in Noosa and in Elanora Heights) was our media relations and influencer campaigns.
We targeted food and restaurant media (consumer and trade) to give our campaign maximum reach. We also leveraged calendar dates, such as Bastille Day and Father’s Day, as hooks for stories. Bastille Day was the ideal angle for Sydney Weekender, which ran a special feature.
We also managed influencer relations for Frenchies Brasserie, sourcing appropriate local influencers to dine at Frenchies Brasserie and place their reviews on their social channels. This complemented the range of coverage appearing during the campaign period, as well as amplified Frenchies Brasserie’s social media presence.
Our client was thrilled by the results of our far-reaching media and influencer campaign. A total of 50 pieces of coverage was achieved across print, online, broadcast and social media. This included Sydney Weekender, delicious.sydney, the Sunday Telegraph, the Courier Mail, Hospitality magazine, Good Food and numerous social media influencers.
