We undertook a targeted media outreach to food and lifestyle media using a succinct media release announcing the new 1kg cookie and the cookies’ back-story, together with compelling high-res images (the images say it all, really!).
Opportunity
BIGG & THICC is the local creator of big New York-style cookies and brownies – and we were engaged to create awareness of the official launch of their new, super-sized THICC 1kg Biscoff Cookie.
What we did
And not only that, but we also arranged samples to be sent to select media. That enabled them to truly do a taste test, personalise their articles and take their own photos and videos for socials.
Results
We achieved strong cut through, securing coverage in leading food and lifestyle media including Taste.com.au (online and Facebook), Time Out, New Idea Food, Urban List, Eativity, Baking Business, and a syndicated article that ran across KISSFM, WSFM, 96.1FM, Cruise 1323, 77.3FM, Gold 104.3FM, MIX106.3 and The Edge 96.1.
