Our objective To create awareness of the original Frenchies Brasserie on Sydney’s Northern Beaches and to launch the second brasserie, at Noosa on the Sunshine Coast. What we did Our main focus for establishing Frenchies Brasserie as the newest and most delicious destination for French cuisine (both in Noosa and in Elanora Heights) was our media relations and influencer campaigns. We targeted food and restaurant media (consumer and trade) to give our campaign maximum reach. We also leveraged calendar dates, such as Bastille Day and Father’s Day, as hooks for…
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Our objective To create awareness of a special coronavirus hotline, set up to provide guidance and support to business owners and directors during the coronavirus crisis What we did In light of the global coronavirus outbreak, we helped Jirsch Sutherland launch a hotline dedicated to helping businesses impacted by the coronavirus and to provide guidance on the different solutions available to help them mitigate the effects and enable them to ‘right the ship’. To ensure news of the hotline launch would reach as many ears and eyes as possible, we…
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