
Our objective To create awareness of the original Frenchies Brasserie on Sydney’s Northern Beaches and to launch the second brasserie, at Noosa on the Sunshine Coast. What we did Our main focus for establishing Frenchies Brasserie as the newest and most delicious destination for French cuisine (both in Noosa and in Elanora Heights) was our media relations and influencer campaigns. We targeted food and restaurant media (consumer and trade) to give our campaign maximum reach. We also leveraged calendar dates, such as Bastille Day and Father’s Day, as hooks for…
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