Our objective
To create awareness of a special coronavirus hotline, set up to provide guidance and support to business owners and directors during the coronavirus crisis
What we did
In light of the global coronavirus outbreak, we helped Jirsch Sutherland launch a hotline dedicated to helping businesses impacted by the coronavirus and to provide guidance on the different solutions available to help them mitigate the effects and enable them to ‘right the ship’.
To ensure news of the hotline launch would reach as many ears and eyes as possible, we created an integrated PR campaign including tailored media outreach, an advertorial and opinion editorial (op-ed).
Our media release was tailored to each industry (including retail, travel, hospitality, farming and agriculture, small business and tourism) and included key tips for businesses affected by the coronavirus. The main media release was also translated into Simplified and Traditional Chinese.
We then pitched the media release(s) widely across broadcast, print and online media outlets.
In addition, we placed an advertorial in a key Chinese media publication, which ran across print, online and social channels (including WeChat), and drafted an op-ed that ran in the SMH and The Age. To further amplify awareness of the hotline and the business tips, we shared all details across Jirsch Sutherland’s website, e-newsletter and social media channels.
During a challenging period for businesses, our client Jirsch Sutherland is hopeful their dedicated hotline service will aid in keeping Australian business afloat.
Results
Key pieces of coverage appeared in the Australian Financial Review, the Courier Mail, the SMH, The Age, Kochie’s Business Builders, Accountants Daily and My Business. Many pieces were also shared across the media outlets’ social media channels, spreading the message even further.
As a result of our integrated media outreach, we achieved over 45 pieces of traditional and social coverage, reaching more than 2.5 million people.
