DEAF SPORTS AUSTRALIA

Case Study

 The Client

Deaf Sports Australia is the peak national body promoting, organising and managing deaf specific sport events. The Active Deaf Kids initiative is their current focus – this program is designed to increase awareness of the social and health benefits participating in sports can offer to deaf and hard of hearing youth.

 The Challenge

To spread the message about Deaf Sports Australia’s Active Deaf Kids initiative and in turn, make a difference in the lives of hard of hearing and deaf children all over Australia.

Our approach

With minimal budget, we needed to hone in on what methods would provide the best result for our client. Taking a multi-faceted approach, we created a promotional video for use across the website and social media platforms, as well as harnessing a powerful mix of traditional and digital PR.

Drawing attention to the success of Active Deaf Kids’ clinics is key to ensuring the continuation of the program – our team has relationships with a string media outlets, which mean the ADK message is heard by the local residents of the towns and suburbs where the clinics are being held.

In particular, the Active Deaf Kids ambassadors provide us with a unique opportunity to capture attention from the press, as several of them are successful Australian sportspeople, including Jamie-Lee Lewis, professional water polo player and daughter of Aussie rugby league legend Wally Lewis.

Social media platforms such as Facebook and Twitter also provided an avenue through which to run part of a digital awareness campaign about hearing health and raise funds for the Active Deaf Kids program – with the hashtag #earselfie during the month of August, organisations and individuals advocated ADK’s message and donated thousands of dollars to the cause.

The result

Our integrated digital and social campaigns for Deaf Sports Australia have boosted the organisation’s profile with the general public and garnered further support for the Active Deaf Kids program and other initiatives undertaken by Deaf Sports Australia.

Events and experiential