Case Study

 The Client

Homeloans Ltd is a non-bank lender with a reputation for providing the best mortgage solution for everyone from first home buyers to experienced property investors.

 The Challenge

To connect with audiences in an authentic manner and provide them with relevant and interesting information – something that can be tricky to do in a sensitive way with a subject such as finance and mortgage management!

Our approach

Content is king in this digital age, and we use this philosophy to position our client as an industry expert. Establishing an online publication rich in content and building a strong social media presence to support it has been our key focus for Homeloans Ltd.

Our team of experienced writers create and source content across topics such as finance and property, lifestyle, home and small business to keep our audience up to date with the latest news and cement Homeloans’ position as a reliable source of credible information.

We liaise with web designers and relevant professionals to put together aesthetically pleasing and dynamic new content every week. Clicks to the site and its content are primarily driven by the e-newsletter and social media platforms – and given a boost by competitions and advertising.

Setting up social media accounts for Homeloans across several key platforms, including Facebook, Twitter, Google+ and Pinterest has been a key component of ensuring HomeHub’s success.

The result

HomeHub is now a well established online publication with thousands of visits each week – and the number of followers on all social media platforms grows every month. This has boosted brand awareness amongst the intended audience and enabled Homeloans to compete in a market dominated by the big four banks.

Building several social media platforms and a digital publication from scratch has enabled us and our client to engage with the audience and observe what does and doesn’t strike a chord. This creates future opportunities for our client to engage more deeply with their target market.