Waterco Installation

Case Study

 The Client

Waterco manufactures and distributes a diverse and innovative range of products for the swimming pool and water treatment markets in over 40 countries worldwide, including domestic and industrial water treatment equipment, plus pool and spa equipment and chemicals.

 The Challenge

To showcase the innovative qualities and versatility of Waterco’s vast range – especially highlighting the way different products can be used together to enhance the end result.

Our approach

Creating content is king – and we regularly create new case studies about installations around the world. These are used for Waterco’s website, newsletters and social media platforms. Really quirky / innovative case studies are used to generate earned media.

The installations featured in the case studies are for a range of different end users and are located all over the world, which exhibits the versatility of the products.

We also interview the end users and the installers of the products to ensure we get the perspective of everyone involved in the project – this information may be useful to future consumers of the Waterco products, and add colour to the completed case study.

The result

We now have an impressive collection of case studies showcasing a range of Waterco’s products for online and hardcopy marketing, advertising and public relations materials.

They are also useful when pitching to media publications and can be used verbatim for magazine or online article copy.